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Brand New World developed a innovative SMS betting game for the "RTL2 football reality TV documentary "Borussia Banana". The viewer can bet on the outcome of the individual matches via SMS and receives the individual betting points based on the score. The nickname of the person with the highest score is displayed on screen at the end of each episode.
In addition to the daily prizes, the viewer with the most points at the end of the season received the grand prize. The game is communicated through trailers, commercials, and promoted within the TV format.
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RTL2 Borussia Banana Trailer (30 sec.)
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