ProSieben WINPIN

WINPIN is an innovative SMS-based sweepstake promotion in which viewers can win cash and prizes by sending in four-digit numerical codes (WINPINs), which are inserted into various broadcast formats for any TV station. The WinPIN promotion implemented by ProSieben and Brand New World has been the most successful SMS sweepstake worldwide with almost 4 million participants in one month.

WinPIN is based on the successful "Dotwin" campaign through which the principle "Watch and Win" is learned. Brand New World and ProSieben have introduced a completely new form of viewer interaction and loyalty with this promotion. Nokia, Yamaha, debitel, Tjäreborg and Noris Bank have contributed as prize partners.

In addition, the promotion has been prominently advertised on the cover, the editorial section and within the daily program listings of leading German TV guide "TV-Movie".

Brand New World developed the idea, concept and business model and, along with Seven One Media, acquired the prize partners.

Furthermore, the WinPIN promotion was granted the "Eyes and Ears Award" for the most innovative ad special on TV in 2003 in the context of the Münchener Medientage.

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WINPIN TV trailer (50 sec.)