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Brand New World was one of the first to recognize the potential of the short message service (SMS) as an interactive channel for media, especially for large TV broadcasters. Shortly after the implementation of the premium SMS in the beginning of 2003, Brand New World, along with the German TV broadcaster ProSieben, developed the most successful premium SMS contest worldwide to date, "WINPIN", in which over 4 million viewers took part and which received the "Eyes and Ears Award" for the most innovative TV interaction campaign.
Additional interactive SMS applications such as "The Vaultl", "Reverse Auction" and "Soccer Betting Game" create strong viewer interest and generate high levels of interaction though an innovative game mechanism.
With these applications, Brand New World works across the entire added value chain from creative conception and programming to application management and response optimization.
SMS campaign management including all interactive processes are automatically conducted and optimized by our bespoke Audience Relationship Management System developed in house.
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Sample of our referential projects:
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